Protecting your private information is our priority. This Statement of Privacy applies to www.fierce45.com, the Fierce45 mobile app, and Fierce45, LLC (together, the “Services”) and governs data collection and usage. By using the Services, you consent to the data practices described in this statement. For the purposes of this Privacy Policy, unless otherwise noted, all references to Fierce45, LLC include www.fierce45.com, the Fierce45 mobile app, and Fierce45. The Fierce45 website is a ecommerce site. By using the Fierce45 website, you consent to the data practices described in this statement.
Collection of your Personal Information
In order to better provide you with products and services offered on our Site, Fierce45 may collect personally identifiable information, such as your:
- First and Last Name
- Mailing Address
- E-mail Address
- Phone Number
If you purchase Fierce45’s products and services, we collect billing and credit card information. This information is used to complete the purchase transaction.
Fierce45 may also collect anonymous demographic information, which is not unique to you, such as your:
- Age
We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. These may include: (a) registering for an account on our Site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services on our Site. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.
Health and Fitness Information
- Fierce45 does not require you to provide health information to use our Services. However, you may choose to tell us about an injury, pregnancy, medical condition, physical limitation or other health-related circumstance, for example on a waiver, in your account, through the app, by email, or by speaking with a coach or studio staff.
- How we use it: If you share this information, we may add a note or “extra care” indicator to your account so that our coaches can offer exercise modifications and help you work out safely. We use this information only for that purpose. We do not use it for advertising or marketing, and we do not sell, rent or share it with third parties for their own purposes.
- Who can see it: Access is limited to Fierce45 staff and coaches who need it to support you in class. This information is stored in our booking and account management system, provided by our service provider, which is permitted to process it only on our behalf.
- Your choices: Sharing health information is always optional. You may ask us to update or remove any health-related notes from your account at any time by contacting support@fierce45.com.
Use of your Personal Information
- Fierce45 collects and uses your personal information to operate its website(s) and deliver the services you have requested.
- Fierce45 may also use your personally identifiable information to inform you of other products or services available from Fierce45 and its affiliates.
- Sharing Information with Third Parties
- Fierce45 does not sell, rent or lease its customer lists to third parties.
- Fierce45 may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Fierce45, and they are required to maintain the confidentiality of your information.
- Fierce45 may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Fierce45 or the site; (b) protect and defend the rights or property of Fierce45; and/or (c) act under exigent circumstances to protect the personal safety of users of Fierce45, or the public.
Tracking User Behavior
Fierce45 may keep track of the websites and pages our users visit within Fierce45, in order to determine what Fierce45 services are the most popular. This data is used to deliver customized content and advertising within Fierce45 to customers whose behavior indicates that they are interested in a particular subject area.
Automatically Collected Information
Information about your computer hardware and software may be automatically collected by Fierce45. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Fierce45 website.
Information Collected Through the Mobile App
When you use the Fierce45 app, we and our service providers may collect:
- Precise location, only if you allow it, to help you find nearby studios. You can turn this off in your device settings.
- App activity, such as pages viewed and taps, to understand how the app is used and improve it.
- Information about other apps installed on your device to support app functionality.
- Crash logs, diagnostics and performance data, to find and fix problems.
- Device identifiers, for analytics and app functionality.
Our app is provided by our technology partner, Mariana Tek, which processes this information on our behalf. App activity, crash and diagnostic data, and device identifiers are shared with analytics and crash-reporting service providers who help us operate and improve the app. These providers may use the data only to provide services to us.
Use of Cookies
The Fierce45 website may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.
One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Fierce45 pages, or register with Fierce45 site or services, a cookie helps Fierce45 to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Fierce45 website, the information you previously provided can be retrieved, so you can easily use the Fierce45 features that you customized.
You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Fierce45 services or websites you visit.
Security of your Personal Information
Fierce45 secures your personal information from unauthorized access, use, or disclosure. Fierce45 uses the following methods for this purpose:
- SSL Protocol
When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.
We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.
Data Retention
- We keep your personal information only as long as we need it to provide our Services, run our business, and meet our legal, tax and accounting obligations.
- App analytics, crash and diagnostic data: kept by our analytics providers for up to [14 months], then deleted or aggregated.
- Account information (name, email, phone, address, booking history): kept while your account is active. If your account is closed or inactive for [3] years, we delete or anonymize it, except where we must keep it longer by law.
- Purchase and billing records: kept for up to [7] years for tax and accounting purposes. Full card numbers are handled by our payment processor and are not stored by Fierce45.
- Health-related notes (such as “extra care” indicators): kept only while your account is active, and removed sooner if you ask us to.
- Signed waivers: kept indefinitely.
- App analytics, crash and diagnostic data: kept by our analytics providers for up to [14 months], then deleted or aggregated.
Deleting your data: You may request deletion of your account and personal information at any time by emailing support@fierce45.com [or through the account deletion option in the app]. We will process your request within [30] days, except for information we are legally required to keep.
Children Under Thirteen
Fierce45 does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.
sms Communications
SMS opt-in consent language: By providing your mobile number you agree to receive appointment reminders and promotional text messages from us.
STOP opt-out instructions: You can cancel at any time by replying STOP. After you reply STOP we will send one confirmation message and you will receive no further texts.
HELP instructions: Email us at support@fierce45.com.
Message frequency varies & message and data rates may apply.
E-mail Communications
From time to time, Fierce45 may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our Services, we may receive a notification when you open an email from Fierce45 or click on a link therein.
If you would like to stop receiving marketing or promotional communications via email from Fierce45, you may opt out of such communications by clicking on the UNSUBSCRIBE button.
Changes to this Statement
Fierce45 reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or by updating any privacy information on this page. Your continued use of the Site and/or Services available through this Site after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.
Contact Information
Fierce45 welcomes your questions or comments regarding this Statement of Privacy. If you believe that Fierce45 has not adhered to this Statement, please contact Fierce45 at:
Fierce45, LLC
387 N Corona St #527
Denver, Colorado 80218
Email Address: support@fierce45.com
Telephone number: 720-812-3405
Effective as of October 1, 2026